Project Info:

I was asked to manage Verderoccia's e-commerce website.
I worked with the stakeholders, understood their necessities, suggested the best solution considering the User Experience and the technical difficulties.
Studying users' flow with Google Analytics and Shopify's dashboard, I tested various versions to verify which one gave the best results.
At the end I reduced the bounce rate of 8%, increased the Time On Site by an average of 2 minutes and, more importantly, the conversion rate up to 7%.

Project Details:

• Client:Verderoccia
• Industry:Art & Design
• Technologies:Shopify, Google Analytics
• Date:May 15, 2021
• URL:www.verderoccia.com